Beka Lin Productions Rebrand

Scope
Brand Identity
Print Collateral
Website Design
Brand Guidelines
Social Media Templates

Client
Beka Lin Productions

Rebrand and website design for a British Columbia-based wedding videographer, Beka Lin Productions.

Having previously worked with me a couple of years ago at the start of my design career, Beka reached out to see if I could help her achieve a more refined, modern, and elevated look for her brand that spoke more directly to her target audience and core values.

The existing look and feel of Beka Lin Productions was falling flat when it came to representing the elegant and professional videography that Beka creates. I was brought on to do a complete rebrand of her visual identity system, refine her brand strategy, create new print collateral, and deliver a more structured semi-custom website design that showcased her films.

Redesigning the Visual Identity

  • Old Logo

    Wedding videographer logo design
  • New Logo

    Wedding videographer logo design

Symbolism in the new logomark

The sage plant is used as a natural remedy to help people experience memory loss. Likewise, the wedding films that Beka creates are all about preserving the memories of a couples special day.

  • Brandmark

    Wedding videographer brandmark design
  • Primary Logo – Horizontal

    Wedding videographer logo design
  • Submark Logo

    Wedding videographer submark logo design

Brand Colour Palette

Wedding videographer brand colour palette

Typography

 

Primary Typeface – Arpona

Arpona typeface

Secondary Typeface – FreightSans

FreightSans typeface
Wedding videographer social media post template design

Social Templates

A variety of templates were created for Beka to use to keep her social feed looking consistent and fresh.

Instagram Feed Templates

Testimonials, film stills, photos of Beka, etc.

Website Design

 

Sitemap

 
Wedding videographer website design site map

Responsive Layout Grid

I used a responsive layout grid to ensure that content adapts to screen size and orientation, providing consistency across layouts.

  1. Columns

  2. Gutters

  3. Margins

Wedding videographer website design
Wedding videographer mobile website design
 
Wedding videographer mobile website design
Wedding videographer website design
Wedding videographer website design
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