Beka Lin Productions Rebrand
Scope
Brand Identity
Print Collateral
Website Design
Brand Guidelines
Social Media Templates
Client
Beka Lin Productions
Rebrand and website design for a British Columbia-based wedding videographer, Beka Lin Productions.
Having previously worked with me a couple of years ago at the start of my design career, Beka reached out to see if I could help her achieve a more refined, modern, and elevated look for her brand that spoke more directly to her target audience and core values.
The existing look and feel of Beka Lin Productions was falling flat when it came to representing the elegant and professional videography that Beka creates. I was brought on to do a complete rebrand of her visual identity system, refine her brand strategy, create new print collateral, and deliver a more structured semi-custom website design that showcased her films.
Redesigning the Visual Identity
-
Old Logo
-
New Logo
Symbolism in the new logomark
The sage plant is used as a natural remedy to help people experience memory loss. Likewise, the wedding films that Beka creates are all about preserving the memories of a couples special day.
-
Brandmark
-
Primary Logo – Horizontal
-
Submark Logo
Brand Colour Palette
Typography
Primary Typeface – Arpona
Secondary Typeface – FreightSans
Instagram Feed Templates
Testimonials, film stills, photos of Beka, etc.