This past summer I got an email from the Oilers Entertainment Group asking if I’d be interested in designing a logo for the Oilers Pride Night game. 

The brief from OEG was straightforward: design a custom logo for the game that empowers and represents the purpose of "Pride." It had to live on all manner of swag, from jerseys, hoodies, and decals to on-screen and in-arena animations.

The final logo is meant to be expressive, fun, and inclusive—taking the standard Oilers font and injecting it full of personality, diversity, and love. Taking inspiration from pop art, bold colours and graphic elements are used to speak to the representation, inclusivity, and love within the 2SLGBTQI+ community in Edmonton.