Brand Identity Design
Allow a timeline of 6 – 8 weeks
As more and more new brands emerge, superficial branding is no longer enough. We now desire brands with meaning and purpose, ones that possess a soul and a visual identity that truly speaks to us.
Our branding packages are thoughtfully designed to create a fully cohesive and strategic brand that looks great and is easy to implement across your entire business. We build brands that have substance and connect with your audience on a deeper level.
This service is ideal for…
New businesses that see value in quality design.
1-4 year old businesses ready to invest in quality branding.
5+ year old businesses looking for a high-level re-brand.
Any business looking to create an impactful brand that resonates with their ideal audience.
Key identity services offered:
Creative Direction
Brand Identity Development
Font System & Brand Colour Palette
Comprehensive Brand Guidelines
Branding Packages
Every client and therefore every project is unique – these are some of my most popular, but each package can be customized to fit your specific design needs.
✷ Minimal Branding Package
Allow a timeline of 4 – 5 weeks
Our Minimal Branding Package includes the essential elements to establish a core brand identity that aligns with your values, message, and business goals. This complementary system is designed to work seamlessly together and give you everything you need to get started on building a strong brand.
Discovery Call & Consultation
Brand Questionnaire
Brand Direction Moodboard Presentation
Primary Logo
Brandmark
Favicon (for social media profiles)
Primary + Secondary Typefaces
Curated Colour Palette
File Package w/ Usage Guide
*2 concepts + 2 rounds of revisions to chosen concept
✷ Brand Kit Package
Allow a timeline of 6 – 7 weeks
Our Brand Kit Package is designed for those who are committed to creating a strong brand identity that reflects their values and vision. We understand that every detail counts and will work closely with you to achieve excellence and refinement in your brand. Our goal is to help you create a visual identity that speaks to your audience and draws like-minded people to your business.
Discovery Call & Consultation
Brand Questionnaire
Mini Brand Strategy
Brand Direction Moodboard Presentation
Primary Logo
Secondary Logo
Brandmark
Favicon (for social media profiles)
Primary + Secondary Typefaces
Curated Colour Palette
Business Cards
Brand Style Sheet
Extensive File Package w/ Usage Guide
*2 concepts + 2 rounds of revisions to chosen concept
✷ Full Service Branding Package
Allow a timeline of 7 – 8 weeks
Our Full Service Branding Package is a comprehensive solution designed to establish a cohesive brand identity that aligns with your business goals and resonates with your audience. From creative direction to visual concept, we will work with you to develop the ideal brand strategy that accurately represents your values and vision.
We will create a full suite of logo graphics that can be used across any platform, positioning your brand exactly where it needs to be in front of your target audience. Our goal is to ensure that your brand is consistently and memorably presented, leaving a lasting impression on your audience.
Discovery Call + Consultation
Brand Questionnaire
Brand Strategy
Brand Direction Moodboard Presentation
Primary Logo
Secondary Logo
Brandmark
1-2 Submark Logos
Favicon (for social media profiles)
Primary + Secondary Typefaces
Curated Colour Palette
Pattern or Graphic
5 Social Media Post Templates
5 Social Media Story Templates
Up to 5 Instagram Story Highlight Icons
5 Semi-custom Stock Photos
Business Cards
Letterhead
Brand Identity Guidelines Document
Extensive File Package w/ Usage Guide
*3 concepts + 2 rounds of revisions to chosen concept, 2 rounds of revisions to collateral and touch-points
Get in touch for package pricing information
My Process
01 / Discovery
I sit down with you and learn about your brand, clients, goals, personality, services, unique value proposition and more. My goal with this kick-off strategy meeting is to know you and your business' goals inside and out.
02 / Research
I’ll conduct research that not only examines similar businesses but also provides inspiration for your design work. This phase will analyze competitor brands to identify opportunities for differentiation.
03 / Strategy
We’ll work together to develop a brand strategy that aligns with your goals and speaks directly to your target audience. This will define the brand's personality, tone, and messaging through a strategy presentation and moodboards.
04 / Conceptualize
I’ll develop unique design concepts that bring the brand strategy to life. These will each be presented with a full logo suite, typeface samples, and colour palettes. We’ll work closely together to refine the chosen concept based on your input.
05 / Comprehensive Deliverables
After refining your chosen brand identity to your liking, I’ll deliver a full set of final design elements depending on what’s included in our agreed upon package. This will always include a full logo suite, typography, color palette, and brand guidelines (or style sheet).
06 / Offboarding & Support
Once your project reaches completion, I offer full offboarding support to ensure that your new branding is implemented seamlessly and across all your relevant channels.
Frequently Asked Questions
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Each brand package is bespoke to each business, but once we've had a chat about your needs and the package a custom quote will be sent to you.
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To be able to tell your whole brands story you will need a whole brand identity which includes so many more factors that just a logo. Which is why i don't offer 'just logo' services.
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Because of my in-depth discovery questionnaire, rigorous research, and super cool strategy presentations, this hasn’t happened yet.
But if it were to happen—which it totally won’t—I offer two rounds of revisions with everything I do.
If the first design isn’t quite what you were looking for, we will explore the reasons why and go back to the drawing board at no additional cost to yourself.
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No matter who develops your strategy, having more than just a logo is essential for successful branding. The strategy we create will offer clarity on your target demographic, and inform why we make certain design decisions. Without a solid brand strategy to serve as the foundation for your branding, you cannot be sure that your branding will attract customers.
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Of course you can!
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I require a 50% non-refundable deposit upfront before the project begins, and the remaining 50% upon completion before final files are handed over. I can however, break the project up into 3 or 4 scheduled payments if needed.
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You are free to cancel at any time, however, your 50% deposit is non-refundable. Matthew Brownoff Design will maintain ownership of all design work.
